Dafne Linares Goenaga

Senior Director of Global Marketing

Dafne Linares Goenaga is a global marketing executive with more than 18 years of experience leading marketing strategy, product innovation, and portfolio strategy across international markets. For more than a decade, she has specialized in the food safety industry, helping organizations translate industry and customer insights into products, services, and educational solutions that strengthen food safety, improve operational performance, and create lasting value across the global food supply chain.

As Senior Director of Global Marketing at AIB International, Dafne leads the organization's global marketing strategy, brand management, marketing communications, and portfolio growth initiatives. She partners with cross-functional teams to identify emerging customer and industry needs, bring innovative products and services to market, and strengthen AIB's global presence. By combining customer insights with data and market intelligence, she helps transform industry challenges into practical solutions that support organizational growth while advancing food safety and operational excellence.

Dafne is pursuing advanced studies in Psychology, driven by her interest in the behavioral factors that influence learning, decision-making, and organizational culture. She believes that understanding how people adopt new behaviors is essential to strengthening food safety culture and improving the effectiveness of education, training, and organizational change. Through this interdisciplinary approach, she is passionate about helping organizations embrace innovation, foster continuous improvement, and build safer, more resilient food supply chains.

Together, Let's Prioritize Food Safety

We know food safety is a priority for your business. Our team will partner with you to make it happen. Let’s talk about how to begin.