As Senior Director of Global Marketing at AIB International, Dafne leads the organization's global marketing strategy, brand management, marketing communications, and portfolio growth initiatives. She partners with cross-functional teams to identify emerging customer and industry needs, bring innovative products and services to market, and strengthen AIB's global presence. By combining customer insights with data and market intelligence, she helps transform industry challenges into practical solutions that support organizational growth while advancing food safety and operational excellence.
Dafne is pursuing advanced studies in Psychology, driven by her interest in the behavioral factors that influence learning, decision-making, and organizational culture. She believes that understanding how people adopt new behaviors is essential to strengthening food safety culture and improving the effectiveness of education, training, and organizational change. Through this interdisciplinary approach, she is passionate about helping organizations embrace innovation, foster continuous improvement, and build safer, more resilient food supply chains.